Customer Marketing Manager in Seattle, WA at Volt

Date Posted: 7/24/2021

Job Snapshot

  • Employee Type:
    Contingent
  • Location:
    Seattle, WA
  • Duration:
    24 weeks
  • Date Posted:
    7/24/2021
  • Job ID:
    285875
  • Contact Name
    Volt Branch
  • Phone
    425.629.7493

Job Description

VOLT is seeking candidates for Customer Marketing Manager role for our client in Seattle, WA. This is a potential Contingent to Hire role and is 100% Remote.

Individual in this role will be responsible for designing, managing, and executing marketing initiatives to support the engagement of existing customers within three industry-specific verticals, and drive intra and cross-vertical product adoption.

This position will work closely with many teams, including customer loyalty, customer success, marketing, and product.

Job Duties:

Develop a data-driven customer segmentation strategy to drive upsell or cross-sell opportunities.

Generate upsell/cross-sell leads for the account management team. Define and refine the marketing and sales hand-off experience. Report out performance of marketing and campaigns based on KPIs and defined analytics.

Develop evergreen marketing programs that can support the customer lifecycle experience. Ensure timely and relevant communications are delivered to the correct customer segments based on their product lifecycle and interaction.

Create go-to-market programs specifically for customers to support new products and features from the product portfolio.

Launch integrated campaigns leveraging multiple marketing channels such as account-based marketing, direct mail, social, email, webinars, and in-person events to increase customer engagement and upsell opportunities.

Own and refine the customer upsell funnel. Create campaigns with full funnel needs in mind.

Work closely with our Customer Account Manager team by delivering customer intelligence, creating sales enablement tools and resources, and provide expertise and programs to help them identify opportunities to sell. Own the feedback loop between sales and marketing.

Create marketing campaign briefs to outline cross-sell strategy framework, target audience, and thought leadership content, to drive product and solution awareness.

Requirements:

Bachelor’s degree in business, marketing or communications.

3+ years marketing experience, including experience in B2B SaaS marketing

Prior experience in customer marketing, customer experience, and loyalty marketing is a huge plus.

Strong operational experience

Experience providing direct support to sales or account management teams.

Proven experience working and collaborating with cross-functional teams

Experience with CRM automation tools (e.g. Salesforce.com), marketing automation platforms (e.g. Eloqua), Web tools (Adobe Analytics), and analytic tools (e.g. Tableau).

VOLT is an Equal Opportunity Employer