Digital Marketing Mgr in Bedford, MA at Volt

Date Posted: 9/20/2021

Job Snapshot

  • Employee Type:
    Direct Hire
  • Location:
    Bedford, MA
  • Job Type:
  • Duration:
    N/A
  • Date Posted:
    9/20/2021
  • Job ID:
    294152
  • Contact Name
    Volt Branch
  • Phone
    516-228-6788

Job Description

Digital Marketing Manager - Bedford, Massachusetts

This is a Direct Hire Opportunity!

Competitive Salary and Great Benefits!

Responsibilities: 

  • Responsible for planning, implementing, managing, and optimizing paid digital marketing campaigns across platforms.
  • Interact with, and manage, agency teams to manage existing campaigns and brainstorm new digital marketing and SEM/SEO strategies.
  • Proactively plan and manage SEO campaigns, partnering with internal resources and external agencies to grow and optimize organic search results.
  • Manage campaigns to sales, ROAS, and cost per acquisition objectives
  • Analyze and translate data from various data resources (web analytics, AdWords, SEO optimization and internal toolsets) into recommendations.
  • Monitor and analyze PPC trends, competitors, best practices, and techniques to flag opportunities and threats.

Qualifications:

  • Bachelor’s degree required.
  • 3+ years’ experience in paid search strategy, campaign management and optimization, media buying and budget management.
  • Must have demonstrated success delivering Google Shopping Ad Strategies & SEO wins. Knowledge of local search and local SEO.
  • Proficient in working with, setting up, and analyzing data from Google Analytics, Google AdWords, search console, and Google webmaster tools
  • Thorough knowledge of search engine ranking factors and current SEO best practices. Demonstrated experience with SEO tools like Google Search Console, Moz, Ahrefs, SEMRush, etc.
  • Ability to work with/manage external agency resources
  • Strong analytics skills with ability to pull and analyze raw data, draw conclusions, and develop actionable recommendations.
  • “Startup” mentality: ability to multitask, work in a small team, embrace high growth environment
  • Previous B2C and B2B ecommerce experience a plus; including Shopify

Volt is an Equal Opportunity Employer