Digital Marketing Manager in Minneapolis, MN at Volt

Date Posted: 3/8/2018

Job Snapshot

  • Employee Type:
    Direct Hire
  • Job Type:
    Marketing & Sales
  • Duration:
  • Date Posted:
  • Job ID:
  • Pay Rate
    $0.0 - $120000.0/Year
  • Contact Name
    Volt Branch
  • Phone
    651 983 4155

Job Description

Awesome local company searching for a "Digital Marketing Manager" for their Global marketing team. 

This is a full time role. The Digital Marketing Manager will be responsible for developing, advancing and leading the strategic vision for how their client accelerates Sales, Marketing and Service performance through the use of digital tools and processes. This role sees the Sales, Marketing and Service teams as their customers and will focus on delivering an A+ experience that drives the adoption of new technologies and delivers a significant impact on business metrics including lead generation, lead conversion, sales pipeline acceleration, revenue growth and customer retention. This person will develop a deep understanding of the day-to-day needs of the Sales, Marketing and Service teams and help them improve efficiency and effectiveness driving growth of leads, pipeline and revenue, as well as supporting Customer Service and Technical Assistance teams on improving customer satisfaction metrics. They will be responsible for the development of business plans, roadmaps and timelines to execute the strategic direction and reporting on key performance indicators.

An important part of this role is leading the CRM and Marketing Automation teams and to ensure that they are aligned on the strategic vision and effectively supporting the Sales, Marketing and Service teams in achieving their goals, growing business and improving customer satisfaction.

The Digital Enablement Manager works daily with global business partners to promote the use of digital systems and gather information about future system enhancements and usability improvements. With this information, the role will develop and lead the strategy for user adoption by all team members. The position will work collaboratively across the organization to ensure alignment and efficiency in the planning and evolution of all digital commercial platforms (PIM, Websites, e-commerce, mobile apps, CRM, marketing automation, etc.)


  • Develop and execute strategies to increase lead volume and conversion with the sales channel leveraging digital tools
  • Develop measurement and reporting processes for quantifying the impact of programs on user adoption, data quality, lead & revenue growth, and customer satisfaction improvements
  • Lead the CRM and Marketing Automation teams in the execution of projects requested by business development and marketing communications leaders to develop standard reporting, dashboards, marketing lists and other reports to support strategic and operational efforts
  • Develop business requirements and partner with IS to ensure user needs are met
  • Manage and provide leadership, mentoring, coaching and career development planning for Marketing Automation and CRM team members while ensuring productivity is maximized and quality is delivered
  • Collaborate with business development and marketing communication leaders to gather feedback on system enhancements and usability improvements to accelerate adoption and business impact
  • Support business goals by fostering and maintaining relationships with worldwide stakeholders to gain alignment and buy-in and set vision for the digital enablement ecosystem
  • Review and understand general organization drivers and context for development projects and assist in the defining required features and mapping features to business processes
  • Manage relationships with and provide direction to external agencies, vendors and partners.     
  • Evaluate vendor recommendations on how to enhance user experience and develop strategies and tactics accordingly
  • Stay current on best in class systems; use findings to improve the system itself as well as related policies and procedures
  • Develop an ongoing process for research and continual learning in the effort to more deeply understand the needs and challenges of the Sales, Marketing and Service teams being supported by digital tools and processes
  • Actively support the education and promotion of digital tools and processes for the effective growth of business
  • Perform staff management and administrative duties of:  recruitment, training, performance evaluations, development and disciplinary actions.  Develop and manage staffing and budgetary requirements and set department performance standards



  • Bachelor’s Degree in Business, Marketing, Engineering or related field.  Master’s degree desirable.

Professional Experience:

  • 8+ years of experience in supporting Sales, Marketing and/or Service teams with digital technologies, with at least 2 plus years supervisory and/or leadership experience
  • Strong understanding of sales processes, field sales experience a plus
  • Experience working with external vendors/partners to configure/develop software applications
  • Experience with presenting to a variety of audiences – senior executives, technical experts, non-technical team members and other groups.
  • Strong understanding of CRM and Marketing Automation best practices
  • Experience with required
  • Experience with Marketo preferred
  • Manufacturing experience a plus

Volt is an equal opportunity employer!