Market Manager in Rancho Cordova, CA at Volt

Date Posted: 6/1/2018

Job Snapshot

  • Employee Type:
  • Job Type:
    Marketing & Sales
  • Duration:
    36 weeks
  • Date Posted:
  • Job ID:
  • Pay Rate
    $37.92 - $55.58/Hour
  • Contact Name
    Volt Branch

Job Description

Our Team is looking for a Marketing Manager in Rancho Cordova, CA with proven experience managing consumer marketing projects from concept to completion.  

*Develops marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development.

*Measures results of marketing plans, including return on investment

*Identifies segment expectations, needs, behaviors and attitudes though primary and secondary research

*Develops and manages marketing and advertising campaigns, including working with internal creative team and external agencies.

*Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns

*Collaborates with communications managers to ensure positioning and promotion is aligned and effective

*Partners with business areas to execute and gain adoption of programs in the field and at the account-specific level

*Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs.

*Establish short and long-term goals, competitive positions and strategies for market segment

*Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment.

*Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on brand.

*Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep competitive.

*Identify strategies, develop plans and lead initiatives that meet the needs of the market segment.

*Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segment.

*Establish goals and set targets to measure success of programs for the market segment.

*Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans.

*Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level.

Job Specifications

*Bachelor’s degree in Marketing, Business or related field or equivalent experience

*Five years marketing or health care experience, preferably customer-focused experience with specific market segment Five years demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change

*Five years advanced understanding of marketing concepts, theories and practices

*Proven ability to problem solve manage multiple projects simultaneously, plan strategically and adapt to frequent change

*Proven analytical and problem solving skills

*Proven advanced presentation skills

*Excellent written and verbal communication skills

*Skill to effectively use a variety of communication mediums and customize content for targeted audiences

Volt is an Equal Opportunity Employer