Senior Marketing Specialist in Dallas, TX at Volt

Date Posted: 8/29/2018

Job Snapshot

  • Employee Type:
    Direct Hire
  • Location:
    Dallas, TX
  • Job Type:
  • Duration:
    N/A
  • Date Posted:
    8/29/2018
  • Job ID:
    134748
  • Pay Rate
    $70000.0 - $80000.0/Year
  • Contact Name
    Volt Branch
  • Phone
    972-509-5590

Job Description

We are in search for a motivated Senior Marketing Specialist

in the North Dallas Area

Our client is a national provider of employee benefits, payroll, HR and employer services.

Headquartered in Dallas. Working with a network of more than 20,000 Trusted Advisors, comprised of Brokers and CPAs, they offer businesses easy access to affordable quality workforce solutions including employee benefits, payroll, compliance, and HR solutions.

Pay: 70k to 80k Direct Hire Position

The Role:

You will work closely with sales and other marketing functions to develop a strategy for and oversee implementation of multi-channel marketing programs that generate leads and build sales, including marketing automation, lead generation, lead nurturing, and customer engagement. Candidate must have working knowledge of demand generation, including acquisition campaigns utilizing lists for drip marketing programs and managing various lead nurturing programs. 

Responsibilities:

  • Responsible for creating and driving repeatable lead nurturing/drip programs to move prospects through the marketing and sales pipeline.
  • Drive coordination with multiple teams across marketing and sales for campaign execution, including content marketing, product marketing, PR, social marketing, inbound marketing, and inside sales.
  • Leverage our marketing automation (Marketo) and CRM (Salesforce) tools and resources for campaigns/programs and reporting purposes.
  • Maintain marketing calendar and track and analyze campaign effectiveness.
  • Partner with sales to ensure leads are flowing through funnel effectively; make sure leads are executed upon appropriately.
  • Create and execute the demand elements of strategic events planning, including trade shows, meet-ups, executive round tables, annual summits, webinars, etc.

Required Qualifications:

  • Bachelor’s degree or equivalent and a minimum of five (5) years related to campaign and digital marketing.
  • Minimum of two years demand generation experience.
  • Hands-on understanding of marketing automation systems such as Silverpop, Eloqua or Marketo, familiarity with sales-strategic nurture tactics, buyer personas, and lead scoring. Experience with Marketo is preferred.
  • Exceptional knowledge of marketing strategies, concepts and practices.
  • Previous experience managing projects and supporting field/sales organizations.

Work Environment:

  • Laid Back Work Environment
  • Arcade Games
  • Lounge Area
  • Day Time Flexible Ours
  • Coffee Bar
  • Opportunity to work from home 3 to 4 days a month
  • Great Benefits

Volt is an Equal Opportunity Employer